VANS CHECKERBOARD DAY 2020

We are excited to share what our friends at VANS created to support 10 amazing charities and help spread the message about the power of creative self-expression as a resource for mental health and well-being.

Vans CheckerboardDayThursday, November 19, 2020.
As a global initiative established to champion the power of creative expression, following a period of global isolation, this year’s Checkerboard Day will focus specifically on the vital role creativity plays in helping individuals and communities address mental health and well-being around the world.

Vans will support 10 charities from around the world whose shared purpose is to use programs focused on creativity as resources for coping with the stressors that impact mental health and well-being, by donating a collective $1 million. Each will receive $100,000 USD from The Vans Checkerboard Fund at Tides Foundation or via a direct donation from Vans to use towards their organization’s mission to improve the mental health and well-being of youth across the globe through creativity.

This year’s recipients are: 

Campaign Against Living Miserably 
The Wave Project
The Ben Raemers Foundation
Get Lit-Words Ignite
The Skatepark Project
Arte Por La Vida
Social Skate
Singapore Association for Mental Health
Buku Jalanan Chow Kit
World of Art Brut Culture

Leading up to November 19, Vans will rally global fans to participate in a variety of digital brand initiatives focused on uplifting and driving awareness for the power of creative self-expression as a resource for mental health and well-being. This will include the #VansCheckerboardDay TikTok Challenge and the opportunity to hear directly from global brand ambassadors such as Tony Hawk, Anderson .Paak, Yaya Zahir and others about how their own forms of creative self-expression have helped them.

On top of the $1 million of support by Vans, fans across the globe will also have the ability to support the 10 regional charities by helping to raise additional donations.They can do so by purchasing a limited-edition Vans Checkerboard Day t-shirt or pair of Authentics designed by renowned artist and Vans brand ambassador Geoff McFetridge and 100 percent of proceeds for each product sold will be donated to The Vans Checkerboard Fund at Tides Foundation. Fans will also be able to donate loyalty points via the Vans Family app in exchange for a monetary donation.

Continue to visit 
Vans.eu/checkerboardday 
for more updates.

#VansCheckerboardDay